Wish you were here

In an age of emails, Facebook, Twitter, Bebo and faxes (ok, so we don`t 
receive as many faxes as we used to), a letter or card through the post 
represents a transmission of material, as well as information. Buying 
up pre-loved holiday postcards (thank you Oxfam), and contacting people 
we`ve previously worked with, or would like to work with, means these 
simple cards continue their journey through geography, time and 
function. Curiously mutated into a new role, we at Section D 
experienced the simple anorak-delight of the collector: the variety, 
the duplicates, the remnants on some cards of greetings from a lost 
age. Collect anything, however humble, with a curator`s emotional eye, 
and a series of ordinary objects can be arranged, juxtaposed or re-used 
in a way that can amuse, delight, and stir another emotional response.

Less about the quality of the hotel coffee, the midgies, or the 
outrageous price of deckchair hire on the beach; more to say we`re 
always ready to get together on the promenade for coffee and a bag of 
chips, and talk about how clients could use Section D as a creative, 
effective resource. 
200 hand-chosen cards were lovingly sought, ranging from 1920 to the 
mid 1970s. This is a marketing campaign intended to be timely, low-tech, 
ethical, and one which generates an emotional responsefrom potential 
clients, and reaffirms emotion (rather than price-cutting) as the 
new selling tool.
 

 

Section D

The Hidden Persuaders

London, UK

Branding, Identity, Print, POS, Packaging, Interiors

section-d.com copyright ©2018

T: 07860 308691

info@section-d.com

Branding, Identity, Print, POS, Packaging, Interiors