House of Fraser: She`s in Therapy

Identity, graphics and packaging for new fashion department designed by Section D.
Padded walls. Purple.


"Fancy yourself as the next Alexa Chung? Do you pine for the effortless chic of 
Blake Lively? Then Therapy is the ‘must stop’ shop for all flawless fashionistas. 
From casual jersey to glamorous maxi dresses, the latest leather hobo to a show 
stopping cocktail ring, spend some time in Therapy and refine your signature style". 
They say.