Rebrand. Website. Tone of voice. Packaging. POS.
Selling luxury goods, hell for leather.
a great desire to travel and rove about
a strong desire for or impulse to wander or travel and explore the world
1. indulgence in and enjoyment of rich, comfortable, and sumptuous living
2. (sometimes plural) something that is considered an indulgence rather than a necessity
3. something pleasant and satisfying - the luxury of independence
4. (modifier) relating to, indicating, or supplying luxury - a luxury liner