Client: Paul Costelloe

Project: Mr Costelloe

The Paul Costelloe brand is redefined, not reinvented. 

The name is a brand, is a man; real history, characteristics, tone of voice, references, loves and hates. How the strong-willed mix of Limerick-New York parentage underlies the understated, international brand resilience. How the staying-power and eclectic lineage can be underlined and reinforced against 

the Johnny-come-lateleys.

Steady on, we only asked.