We know it’s out there somewhere.

It’s not even the monetary value that concerns us. 

It’s the thought that all our creative, strategic thinking 

on offer may go unused unless the present keeper 

comes forward.


In fact, we’d even say ‘You know what - this is such a 

challenging, urgent brief you’re throwing at us (and we 

know you’re as keen as the next retailer set on 

differentiation and commercial success) that we 

might just forget about this whole awkward pen thing, 

and work with you on nailing this creative conundrum.’


It’s only a pen, right?

More important to have an ally to deliver great ideas 

in ridiculous deadlines. Someone to count on, and 

make you look good.