We know it’s out there somewhere.
It’s not even the monetary value that concerns us.
It’s the thought that all our creative, strategic thinking
on offer may go unused unless the present keeper
In fact, we’d even say ‘You know what - this is such a
challenging, urgent brief you’re throwing at us (and we
know you’re as keen as the next retailer set on
differentiation and commercial success) that we
might just forget about this whole awkward pen thing,
and work with you on nailing this creative conundrum.’
It’s only a pen, right?
More important to have an ally to deliver great ideas
in ridiculous deadlines. Someone to count on, and
make you look good.