Client: John Doe

Project: John Doe Typical Menswear

Branding, packaging and advertising for mid-range, no-nonsense menswear clothing range. The name "John Doe" is used as a placeholder name in a legal action, case or discussion for a male party, whose true identity is unknown or must be withheld for legal reasons. The name is also used to refer to a male corpse or hospital patient whose identity is unknown. This practice is widely used in the United States and Canada, but is rare in other English-speaking

 countries (including the United Kingdom itself, from where its use in a legal context originates.  The name Joe Bloggs is used in the U.K instead, as well as in Australia and New Zealand. John Doe is sometimes used to refer to a typical male in other contexts as well, in a similar manner as John Q. Public, Joe Public or John Smith. For example, on various forms, the first name listed is often John Doe, along with a fictional address or other fictional information, 

to provide an example of how to fill out the form. The name is also used frequently in popular culture, for example in the Frank Capra film Meet John Doe.


So who is he?