Client: BHS

Project: Logo

Design and implementation of the final incarnation of the BHS identity on British high streets.


Another British home story.


Three letters.

British Home Stores.

Three words.


The logo needs to represent and

reflect the brand values.

Intentionally, simplicity and

straightforwardness is needed.

It is in the application of the

logo that the true values of the

brand can be expressed.


As in any family, there is a

constant change of volume, pace,

perspective, and juxtaposition in

everyday life.


We all notice these changes.