Design and implementation of the final incarnation of the BHS identity on British high streets.
Another British home story.
British Home Stores.
The logo needs to represent and
reflect the brand values.
Intentionally, simplicity and
straightforwardness is needed.
It is in the application of the
logo that the true values of the
brand can be expressed.
As in any family, there is a
constant change of volume, pace,
perspective, and juxtaposition in
We all notice these changes.